Old media are having a love affair with Twitter…
I suspect because it’s media in a format they understand.
They, the mighty, exposit. The adoring masses, in turn, become “followers”, hanging (in theory) on every update, hoping to discover if there were peanuts in the latest bowel movement.
With a 140 character limit on each “tweet” there’s a haiku like brevity, but also no competition between twitterers to make more substantial contributions.
It’s essentially ephemeral, and highly commercial. All the old men in the big media companies have leapt upon it shouting “At last, New Media I can understand”.
The problem is that everyone’s shouting and no-one’s listening.
A friend of mine in the process of building an online presence for his business recently bought 500 “followers” for $10 from a dodgy company. 5 seconds googling found me a mob offering 100,000 followers for $3,479.
So even at its inception the process is inherently corrupt.
And aside from a very small number of weird tragics most people don’t actually want to know what their local newsreader had for lunch. They just want the newsreader to read the news.
Now it’s true that if you live under a despotic dictatorship 140 character tweets might make for better news than no other news service at all. But after watching recent events in Iran you can be sure that in future events security services will be polluting the pool.
Announce a thousand events through a thousand channels all with thousands of bought “followers”. Have your goons lined ready at each place with the truck waiting to cart away the silly kids.
To say nothing of the reason teenagers use Facebook and not Twitter. Anyone can be reading what you post. Hundreds of Iranian government workers are no doubt hard at work right now identifying Twitterers. Teenagers are more concerned their parents will find out they’re planning to get smashed on goon in the park on Saturday night.
Today’s confusion with twitter posts claiming Harrison Ford and Jeff Goldblum had died on a movie set joining the genuinely deceased Michael Jackson and Farrah Fawcett was a case in point. With legitimate news sources crapping out under celebrity overload people turned to Twitter and they got crap back.
So yes, Mark Scott at the ABC might get an ego boost Twittering to his troops. But he could just as easily have sent them an email.